A separate key for every student.
Each student’s data is encrypted with their own key, derived from a hardware security module. Never shared with other students, staff, or institutions.
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58 youth-tuned detectors
across text, voice, and journal · 12 critical-risk codes checked live, every turn.
02
Set crisis responses
written by clinicians, reviewed by your DSL before any action
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9 settings tuned to your school
PRU, SEND, hospital, boarding, child in care, young carer
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UK-only data
strong encryption · never used to train AI
The reality
Pastoral teams are stretched. CAMHS waiting lists run for months. Most young people who are struggling never tell anyone. Not because they don't want to. Because they don't know how, or who, or whether it's safe.
Sixare struggling. That’s 1 in 5. Of those six, three never reach support.
3 never reach support
Fewer than half of children who need help get to a service (Children’s Commissioner, 2024)
3 do reach support
Seen in time. Still only about half of them.
Waiting over a year for support · England · 2023/24
78,577
young people referred to CAMHS waited over a year for treatment in 2023/24. Each one is a child who reached out, and waited.
That’s 2,619 classrooms of thirty.
Nearly 3 in 5 say their mental health got worse while they waited.
Prevalence: NHS England, Mental Health of Children and Young People, 2023 (~1 in 5). Access: Children’s Commissioner for England, 2024. Waiting times: YoungMinds analysis of NHS data, 2024 (78,577 waited over a year, up 52% year-on-year; 59% report worsening). Classroom equivalence is the waitlist ÷ 30; illustrative.
Three of the six, your team already knows about.
Poyntr is for the other three.
April 2026 · The largest safeguarding investment since launch
Detection changed with them.
Generative AI in the predator’s hands. Financial sextortion killing UK boys within hours of first contact. Manosphere radicalisation displacing traditional pipelines. We rebuilt detection from the ground up so what’s hidden stays seen. This is what we committed to catching — and the lengths we went to.
When predators learned to use AI
Character.AI personas built for grooming. AI-generated fake nudes used as coercion. Voice-cloned "parent" calls. We trained detection on the attachment language, the secrecy patterns, the boundary-blurring, never on whether AI is involved. Legitimate homework help stays clean. Predator use surfaces fast.
The crime killing UK boys within hours
The fastest-growing child exploitation pattern in the world. The window from first contact to suicide is sometimes under 24 hours. We built a dedicated real-time recognition layer for the panic-and-money signals, late-night money pressure, fear of followers finding out, "I sent something I shouldn’t have." So the alert reaches your DSL while there’s still time.
When the danger lives in the home
Forced marriage. FGM risk. Honour-based abuse. Parental substance misuse. Mental health crisis disclosed by parent to child. Young-carer burden the school never sees. Every one is now an explicit, dedicated detection, keyed on universal patterns (control, lethal-fear, travel without consent), never on community markers.
The pipeline starts with looksmaxxing
The dominant UK-boy radicalisation route is no longer traditional far-right. It’s manosphere → incel → ethnonationalism. We added detection for the linguistic markers and the trajectory pattern, plus QAnon-style conspiracy laundering and eco-fascism. Prevent-duty compliant.
Engineered absence. AI fakes. Pro-ana coaches.
Group-chat coordinated exclusion. Deepfake explicit images of classmates. Live-stream pile-ons. Pro-ED communities (SkinnyTok, "ED twins"). Bigorexia in boys (which restriction-biased detection missed entirely). Body-focused repetitive behaviours misclassified as self-harm. We caught up with all of it.
Because adults carry threats too
Workplace bullying. Active discrimination. Adult domestic abuse. Caregiver burnout. Financial precarity. Compulsive behaviour. The operational realities your CHRO, your director, your senior team carry quietly. Framed against Equality Act 2010 and the Domestic Abuse Act 2021.
When Grok and X removed the guardrails
Children are using AI platforms with deliberately weakened safety guardrails - Grok Imagine generating sexualised imagery, Character.AI bots running sexual roleplay, Janitor and Crushon as routine consumer use. We built dedicated detection for AI-generated CSAM creation (a UK criminal offence at any age above 10), AI sexual content exposure, permissive-AI sexual roleplay, and Grok-driven misinformation worldview adoption. The first product in this category to ship for this threat surface.
The most urgent moments are recognised in real time
so help reaches them in time.
Anonymised, population-level insights from the schools platform flow to government bodies and academic researchers shaping policy and prevention. No individual data. Ever.
How it helps
We spent a long time talking to DSLs, pastoral leads, and young people before building anything. These are the three things they kept asking for.
Most of the time, when a young person is ready to talk, it isn’t during office hours. It’s late at night, in the middle of a panic, or not at all. Poyntr is there whenever they’re ready. Text, voice, or a personal journal. No appointment. No waiting list.
Each character is tuned to where it’s used. In a PRU, the approach is trauma-informed. In special schools, it’s built for neurodivergent students. In hospital schools, it knows the medical context. Not one product with toggles. Different conversations.
We check every conversation for safeguarding signals, not just keyword matches. We watch for the patterns a teacher might catch over weeks of one-to-one contact. We do this for every student, every session, in real time.
When something needs attention, your DSL gets a clear summary. Not a wall of conversation logs. What we found. How urgent it is. Just enough to act. Different staff see different things. Most staff never see what students said at all.
The teacher who sees a student every day often has the best instinct that something is wrong, but the least information about what to do. We share how a student thinks. We never share what they talked about.
How they think. How they like to talk. Whether they need warm-up time, or respond better to direct questions. After five sessions, we share these patterns with their teachers. Teachers never see dates, topics, emotional details, or conversation content.
For the young person
Designed for young people aged 5 and above from the start. Not an adult product with a younger skin. Safeguarding runs silently under everything they do.
1Biscuit — a named character in the Den’s own warm cream → amber → cinnamon palette. built for ages 5 and up from the start, not an adult surface with a younger skin
4text or voice — talk however feels right, switch mid-conversation. the mic sits one tap from the keyboard
2Help, one tap from every screen — their safeguarding lead, head of year, or counsellor. whenever they want
3what you don’t see: every turn is silently checked for safeguarding signals. the student is never told an alert was logged. KCSIE-aligned — your DSL sees what we noticed, never the chat itself, unless escalation requires it
fig. 02 — the Den · the young person’s view
Talk however feels right. Switch mid-conversation.
Their own space to write. No replies. Safeguarding signals are still checked, the same as in chat or voice.
Short games for tough moments. Practising regulation, focus, and decision-making through play.
Quick. Optional. Patterns over a week or month, in their own words.
Optional. How they think, in words that make sense to them.
Their safeguarding lead, head of year, or counsellor. Whenever they want.
For safeguarding leads
Four tiers of access. Most users stay at Tier 1 and never need more. Every step up is logged. Higher tiers need a written reason and lock themselves after a fixed window. Tier 4, the full transcript, only Poyntr can approve. Built for the kind of scrutiny Ofsted brings.
A safeguarding-language summary of the concern. No quotes. No names. Enough to decide what to do next.
A frozen excerpt around the trigger message. A few messages either side. Not the full chat.
Extended context, about ten messages each side, for when the picture needs more.
For police requests, court orders, MASH, or Section 47 referrals. The whole transcript, watermarked.
Every view logged. Status changes tracked. Built for Ofsted scrutiny.
Where signals go
Every signal follows the same path. The young person isn’t told an alert was logged. That’s KCSIE-aligned. A trained person reviews before anything leaves your school.
Always on
The moments that matter rarely keep school hours. Disclosures come at midnight, on weekends, in the holidays — when the timetable ends and the group chat doesn’t. Poyntr listens whenever a young person needs to talk, and the most urgent moments are recognised in real time, so help reaches them in time.
THE SCHOOL DAY
08:45 – 15:30
02:47 · SIGNAL
recognised in real time
with the safeguarding lead, not with the morning post
DETECTION RUNS THE FULL RULE
58 youth-tuned detectors · every turn · any hour
Term time, half term, 2am.
The safety net doesn’t keep office hours.
Honest by design
We notice.
What young people aren’t yet saying. Across text and voice.
We don’t diagnose.
No diagnosis. No prescription. We don’t replace a counsellor or DSL.
We route.
We send what we noticed to your DSL, deputy DSL, or pastoral lead. With everything they need to act.
We don’t act without you.
Nothing leaves your school until a trained person has looked at it.
We document.
A clear record of what happened, and why. So you can show your working at any audit.
We don’t train on them.
A young person’s words are never used to train AI, target ads, or anything outside their care.
These aren’t promises.
They’re how the system is built.
What we won’t repeat
We’re not the first AI surface a young person will meet. The platforms before us were built to maximise engagement. Safeguarding came later, after the harms started showing up in fines, lawsuits, and leaked internal documents. Every architectural choice in Poyntr started from those receipts.
Who it's built for
Each institution type works differently. The character’s tone. What we look for. What staff are called. How long sessions run by default. A PRU student and a boarding student have genuinely different experiences.
Standard companion. Standard detection. 60-minute sessions by default.
Companion, detection, and session length adapted to the setting.
Same safeguarding pipeline. Role labels and structures appropriate to the setting.
For commissioners and partners working across multiple settings.
Privacy & compliance
Privacy isn't an extra we added later. From how we store data to how we ask the AI to respond, every decision starts with one question. Does this protect the young person?
A separate key for every student.
Each student’s data is encrypted with their own key, derived from a hardware security module. Never shared with other students, staff, or institutions.
Every view, hash-chained.
Who saw it. When. Which tier. Why. Each log entry is HMAC-chained to the one before it, so any tampering breaks the chain. Built for Ofsted scrutiny.
Age-appropriate consent.
Under 13, parents consent. 13 and over, students consent through onboarding. They can withdraw at any time.
Crypto-shred on request.
Messages. Memories. Voice. Journal entries. We destroy the per-user encryption key, which makes the data permanently unreadable. We only keep what UK safeguarding law requires us to keep.
Get started
We'll walk you through the student experience, the safeguarding dashboard, and how Poyntr fits alongside your existing pastoral provision. About 30 minutes.
12 critical-risk codes checked live, every turn
Or email us directly at [email protected]